From 1:1 to Empire

Are you ready to scale past the 1:1 ceiling and claim your Industry Leader status? 

Get me inside GUTSY

Stop being the industry’s best-kept secret and start being the name they reference in rooms you aren’t even in.  

I Know Where You’re At...

You’ve done the hustle .  You’ve proven you can make money, and technically, it’s working - you’ve been getting visible, making sales and seeing real growth . 

But let’s be real: you are capped .

 Your income is capped, your time is capped, and being fully booked with 1:1s for months on end has left you with zero room to actually grow your business .  You’ve officially graduated from being a "scrappy service provider," yet you're stuck in this "in-between" phase .
 

The Secret of the "Scrappy" Success

You’ve got this far with go-getter energy and messy action, but secretly, you’re still not fully sure that what you are doing isn't just luck .  You’re worried about where the next inquiry is coming from and whether you can really give your clients the results you’re promising .

The reason most people don't feel brave is because they are flapping . 

They are guessing at their launches, worried they won't get "bums on seats," and scared that scaling into groups will just lead to burnout and leave them hating their business .

What You Really Want...

 You are ready for the Gutsy moves that take you from "working hard" to leading at scale .  You’re ready to shift from "scrappy service provider" to a brand that people recognise and reference .

 It’s time to move into the version of you who wants:
  •  Financial Certainty: Starting each month knowing you've already locked in ÂŁ5k or ÂŁ10k in recurring revenue .

  •  Effortless Scaling: Expanding your enrolments and filling your group offers with "all bums on seats" .

  •  Industry Authority: Becoming the woman who gets paid to speak at events, train inside groups, and is spoken about in rooms she's not even in .

  •  High-Level Clients: Selling with ease to clients who are willing and able to pay and do the work, without ever trying to negotiate .

  •  True Exclusivity: Putting your 1:1 prices up significantly and backing it up because now that you have a scalable offer suite, your 1:1 is naturally more limited and exclusive .

  •  Autonomous Leadership: Doing things your own way - less what you think you should do, and more what you really want to do .

 
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 Strategy Backed Leadership

I helping you navigate this "in-between" phase by combining high-level messaging and sales strategy with unshakable leadership.   

Most people don’t feel brave enough to launch a group because they are flapping - they are guessing at the "how" and praying for "luck."   

I trust my strategy so much it makes courage easy.   I move as fast as I do because I have the foundations to make moves that get people going “OH SHIT!”. 

My zone of genius is taking that same high-level strategy and gutsy leadership and installing it into YOUR business so you scale with ease.

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You’re not here for “good enough.”

You’re here to be unforgettable.

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The GUTSY Mastermind is a six-month deep dive into building the kind of business people remember.

This isn’t about copy and paste templates or algorithm work arounds.
It’s about owning your message, leading with guts, and creating a brand that doesn’t just sell, it shifts culture.

We’ll work on your positioning, your content, your offers, your sales rhythm, and your identity as the woman behind it all.
So you’re not just growing a business, you’re building a movement.

What Makes GUTSY Different

Let’s be real - you don’t need another course with copy and paste templates and Canva graphics.
And you definitely don’t need another “consistency challenge” that teaches you how to post every day but still leaves you broke.

Here’s what sets GUTSY apart:

  • Identity first, strategy second. You’ll lead with your gutsy AF CEO identity so every move you make lands.

  • Truth-teller messaging. No beige tips or vanilla captions. You’ll learn to write in a way that makes people stop scrolling and start buying.

  • Stretchy sales strategy. Selling won’t drain you - it’ll become second nature, rooted in moves that feel brave and clean.

  • Authority that sticks. This isn’t about being seen once. This is about becoming the one they can’t stop watching.

  • Real coaching, not just teaching. You get my brain, my eyes, and my energy on your business - with feedback, accountability, and a community that actually gives a sh*t.

 

What You Get Inside:

  • 3x Group Calls a Month - strategy sessions, hot seats, and content labs so you’re always moving forward.

  • 2x 1:1 Strategy Calls - personalised deep dives into your brand, offers, or messaging.

  • Telegram Hub - daily accountability, feedback threads, and gutsy identity drops.

  • Content & Copy Feedback - I’ll help you sharpen what you put out so it cuts through the noise.

  • Guest Experts + Bonus Trainings - to keep you a step ahead without the overwhelm.

  • A high-calibre community of ambitious, gutsy women who are backing each other, celebrating wins, and moving fast toward their next level.

 

The GUTSY Method

GUTSY is where bold strategy meets CEO identity. The place you sharpen your message, elevate your brand, make bolder moves and finally trust yourself to lead like the CEO you are.

Here’s how we do it...

G = The Gut Check

We start with ruthless clarity. You’ll audit your brand, content, and sales process so we can strip back what’s messy, double down on what’s working, and create the highest vision of your business.
No more duct-taped offers. No more beige branding that looks “nice” but doesn't hit.
Just a clean, powerful foundation that actually makes you stand out.

U = Upgrade Your Brand DNA

This is where your positioning gets sharpened.
We elevate your brand identity, lock in your mission, and flesh out your unique methodology + movement, so you’re not just “another coach,” you’re the coach with a powerful position in your niche.
By the end, you’ll know exactly what you sell, why it matters, and how to communicate it with unshakable clarity + confidence.

T = Truth teller Messaging & Content

We’ll make your content impossible to ignore by sharpening your stories, dropping bold truths, and cleaning up your brand aesthetic so it screams authority.
By the end, your message will cut through the noise, your brand will be elevated, and your authority undeniable.his is where your positioning gets sharpened.
We elevate your brand identity, lock in your mission, and flesh out your unique methodology + movement, so you’re not just “another coach,” you’re the coach with a powerful position in your niche.
By the end, you’ll know exactly what you sell, why it matters, and how to communicate it with unshakable clarity + confidence.

S = Stretchy Sales Strategy & Systems

Selling stops being scary and starts being second nature.
We’ll build rinse-and-repeat sales rhythms that create urgency, build demand, and bring in consistent, clean sales without the panic or pushiness. We clean up your backend, automate where it matters, and set you up to deliver a 5-star client experience without burning out.

By the end, you’ll be selling with ease, delivering like a pro, and running a business that feels smooth, scalable, and seriously profitable.

Y = YOU. Becoming the GUTSY CEO

This is where everything integrates.
You’ll step into full-blown GUTSY CEO mode: landing podcast pitches, collaborations, speaking opportunities, PR plays. You’ll stop waiting to be chosen and start choosing yourself.
By the end, you won’t just be doing gutsy moves — you’ll be the woman who owns the room, the coach people can’t stop watching.

⚡ That’s the GUTSY Method.
Identity + strategy fused together so your business feels unshakable at the bottom and limitless at the top.

By the end of GUTSY…

You won’t just have clearer messaging, a stronger offer, or a smoother sales process.
You’ll have a business that feels unshakable at the bottom and limitless at the top.

  • A core offer + methodology that positions you as the coach in your niche
  • Powerful content that cuts through the noise and makes people stop, feel, and buy
  • A highly strategic sales process that feels gutsy, natural, and predictable
  • An offer suite that scales with you instead of capping you
  • Visibility moves that put you in the rooms (and on the podcasts) your dream clients are already listening to
  • Backend Systems that support your growth so you can focus on leading, not firefighting

You’ll no longer be the coach wondering if that last £5k month was a fluke. You’ll be the gutsy AF CEO who moves with clarity, courage, and conviction.

The one they can’t stop watching.

Apply to join GUTSY

I built my business from scratch by combining my obsession for high level strategy with being GUTSY as hell...

Getting fully booked for 6 months straight (in just 4 months of pivoting to biz coaching), selling out my membership in 2 days, hitting £19.5k months, predictable 5k and 10k months, my entire mat leave paid for with returning clients locked in, selling mastermind spaces before launching, while on mat leave.

And my clients? They’ve done this…

  • Hit £20k in just 4 months of business and 1000 new followers
  • Highest cash weeks & months 
  • Raised their prices, cut their client load in half, and built a waitlist of dreamier, more aligned clients
  • Gained confidence to speak their truth and share their unique perspective... and has since gone viral because of it!

  • Submitted a book proposal and become a resident expert in a popular wellness community 
  • Signed a multi 4 figure Corporate event with Depop
  • Sold out their first ever retreat, and now running more.
  • Signed their first 3 high ticket clients in 6 months

The same strategies, identity shifts, and gutsy moves that created these wins are exactly what you’ll implement inside GUTSY.

The Investment

 

This isn’t another course you half-finish.
This is six months of high-touch, high proximity mentorship designed to sharpen your message, scale your sales, and cement your authority as a leader in your niche.

🔥 Full Investment: £4000. 

Early Bird Investment: ÂŁ3500

đź’¸ Pay in Full: ÂŁ3500
đź’¸ 6-Month Plan: ÂŁ583/month
đź’¸ 9-Month Plan: ÂŁ389/month

 You’ve already proven you can make money.
This is the investment that makes your business blow up INEVITABLE.

Early Bird Investment

ÂŁ389/m

9 month payment plan

  • ÂŁ500 off full investment
  • Group VIP Day in Brighton
  • A ticket to my in person event 'Bold, Brave & a Little Bit Weird'
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Who is this mastermind for?

✔ You’ve signed a few clients and made money - but you’re done with flukes. You want predictable income that scales.

✔ You’re over blending in. You’re ready to be unforgettable, un-ignorable, and unapologetic.

âś” You want sales that feel bold, clean, and second nature - not desperate or draining.

✔ You’re ambitious AF and know you’re meant for more than just £5k months.

✔ You’re ready to own your space, sharpen your message, and lead like the gutsy CEO you are. 

 

Who is this mastermind NOT for?

This isn’t a beginner bootcamp. It’s not about hand-holding you through Canva hacks or showing you which button to press on Instagram. GUTSY is an authority accelerator and that means it’s only for women ready to move.

This mastermind is not for you if:

❌ You don’t want to use social media as a key part of your marketing

❌ You’re still figuring out how to sign your very first client

❌ You’re looking for tutorials on how to post a Reel, design a carousel, or set up Canva

❌ You have no idea what your niche is and are still offering “I help anyone get unstuck”

If that’s you, you’ll get far more out of starting with foundational support. GUTSY is designed for coaches who already have the basics down and are now ready to sharpen their message, make braver moves, and claim their space as the authority in their niche.

Things past clients have said...

 
 
 
 

Hi, I’m Amber 👋

I’m the authentic marketing and sales coach behind the GUTSY movement, helping women build wildly profitable businesses they LOVE by trusting their gut, sharpening their message, and making bold AF moves that actually get them paid.

I’m an ex-teacher turned ICF-accredited coach who built her business from scratch with a baby on her hip. Hitting £19.5k months, getting fully booked in just 4 months, and selling out offers straight from gutsy visibility plays like podcasts, speaking gigs, and unapologetic content. Now I’m scaling into six figures+ with my second baby on my hip. Not by cramming my calendar full, but by building a scalable AF business that doesn’t swap time for energy.

I’m obsessed with blending high-level strategy, sales psychology, and identity work so you’re not just doing more in your business. You’re moving like the CEO you know you are. My work is about helping women get seen, known, and paid by being more of themselves, not less.

When I’m not coaching, you’ll usually find me singing and dancing around my house, strumming my ukulele, or blasting 90s/noughties hip hop and R&B. I’m also a total musical theatre nerd (yes, I know every word to Hamilton, Moulin Rouge, Chicago… the list goes on).

And if you’re here, chances are you’re done blending in. You’re ready to be the bold, unforgettable coach your audience can’t stop watching. That’s exactly what we’ll create together inside GUTSY. 

Apply to GUTSY

Take a moment, and just imagine...

Imagine creating content that doesn’t just get likes - it makes people FEEL something, then buy.

Imagine actually KNOWING what you’re doing strategically to bring in sales each month - no more throwing spaghetti and praying it sticks.

Imagine having predictable income where you’re no longer chasing “just another £5k month” or “hoping for a £10k month” - but instead scaling steadily to six figures and beyond.

Imagine being the authority in your industry... The one invited to speak on stages, on podcasts, and inside other people’s communities because your name carries weight.

Imagine being surrounded by women who are moving boldly too - no more explaining yourself, no more doing this alone. Just pure momentum and collective firepower.

Imagine feeling so f*cking clear and strong in your brand identity and brand aesthetic that you start magnetising the most perfect, dreamy clients. The ones who light you up and make your work feel fulfilling, exciting, and fun.

And deeper than all of that?

Imagine feeling so powerful in yourself because your business blew up and you made crazy things happen. Giving you the time, energy, and freedom to live the life you’ve always wanted. The house. The holidays. The travel. The bougie meals out with ALL the cocktails. The mornings with your family. Waking up every day doing work you love.

That’s what becomes possible when you stop winging it and start moving like the GUTSY CEO you’re here to be.

👉 Join GUTSY now. Your future self is already thanking you.

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